CHESS MARKETING

With marketing being such an integral part of a business's success it' s hard to ignore the importance of a well thought out and effective marketing campaign.

Chess has the creativity and resources to conceive construct and deliver a dynamic and strategic marketing solution ithin your timescale and budget.

Whether you're launching a product or service in the UK or India we have the skills to project manage your launch. We'll assign one dedicated consultant right from the start.

For a confidential discussion please call us for an initial discussion of your requirements

What is marketing?

One of the most useful and practical definitions of marketing is “the strategy and plans to ensure sales teams are in the best position to win”.

Marketing therefore encompasses core strategic activities such as strategic planning, product development, sales pipeline development and lead generation, distribution and supply chain logistics and strategies, market research, customer and competitor analysis, pricing policy and what most people think marketing is - marketing communications.

Strategy Planning

At this stage we can work with senior teams to develop your products and services value proposition and key unique selling messages and your corporate vision and mission statement.

The key inputs we offer are

Product and service value proposition definition
Identifying corporate mission statement
Pricing policy
New product development strategies
Retention and renewal strategies
Reviewing sales trends and defining average revenue per customer, customer churn rates, cost per acquisition
Developing sales and marketing plans to budgetary requirements and ensuring effective resource allocation

Market Research

Understanding your markets, the completion and your internal communications structures is important to deliver your product and service promises effectively to customers. We can conduct supply chain audits, consumer research, competitor analysis for you to make sure the decisions you make are based on relevant information

Key research services we offer

Competitor analysis
Market entry strategies
SWOT, SLEPT and PEST analysis
Internal communication audits
Consumer research

Channel Management, Partnerships and Alliance

Choosing your distribution channels is an important part the marketing mix. Ensuring you are getting the best out of wholesale, retail, personal selling channels and in today’s world digital and e-commerce channels is of prime importance.

Our supply chain management services include

Channel strength analysis
Pricing and distribution logistics and strategy planning
Communications strategies in business-to-business and retail stores
Trade fair strategies
Identifying key partners and alliances and developing programmes to facilitate deeper understanding between key partners
Affiliate marketing

Marketing Communications

We can offer a full marketing communications package from design, photography, advertising, direct mail, sales promotion to web and digital marketing.

The key project management services we offer are

Branding of communications from print to TV Digital branding from web design, ecommerce solutions to social network marketing and search engine optimisation tactics
PR – from the strategy plan to the execution of product launches, press briefings and lobby campaigns
Direct mail and sales promotion – list building, data protection advice and producing effective mail shots and e-mail shots
Event management – trade fairs, press conferences, product launches, senior level private client briefings